Consultant, Early Stage Start-ups

(2008) Over the past few months I have began working with very early stage Internet start-ups, helping founders and potential investors discover viability of markets. In some cases I am helping incubate branding, marketing messages and planning communications tactics. For others I am creating investor presentations and developing working prototypes of the start-up’s website. In early start-up phases such as these I find that I have been supporting founding teams on both generalist and marketing matters.

Virtual Marketing Director, Linksfield Technologies

(2008) As a high-growth technology consultancy and software services provider, this client needed an outsourced marketing professional to coordinate the company’s messages across collateral and sales materials as well as preparing for a media relations campaign based on customer success stories. With a flexible approach to their marketing needs I have worked for Linksfield Technologies both on a retained basis, from 2005-2007 and on an ad-hoc basis since depending on which marketing materials are needed.

I also wrote copy for their website, including all case studies and product sheets.

Marketing Manager, Supply Chain Connect

(2000-5) For this company’s launch into the UK market, original corporate branding and positioning was created along with a medium-term marketing roll out plan. Initial focus was on marketing materials for sales support and to portray credibility. This included producing case studies, product leaflets and the company’s original web site.

Marketing Communications Planning, Pilat HR Solutions

(2004) This blue-chip integrated human resources consultancy & IT systems provider needed a short-term project to research and produce a comprehensive marketing communications plan to analyze competitive environment, the company’s branding, positioning and messages. The final product included qualitative interviews with key internal players, suggestions for marketing strategy and a comprehensive analysis of viable communications tactics. The final document also included production budget, milestones, time-lines, and a branding audit.

Corporate Communications Consultant, BACS

(2003) BACS is the UK’s Automated Clearing House, processing Direct Debit and Direct Credit for over 60,000 businesses. I was working with the Corporate Communications team on copy-writing and editing marketing literature, deepening the relationship with BACS’ IT partners and managing media and partner relations.

Media & Analyst Relations, Entuity UK

(2001) Entuity was a venture capital backed software company that provided network management solutions and services. At Entuity I was responsible for meeting quarterly media placement goals and analyst meetings, which I consistently met and often surpassed. I created media and analyst briefings and prepared story concepts to support these PR goals.