Building a PR Roadmap

(July 2009) On board with a new client, Koopmans, and will be building a PR programme to expose them to a wider audience via media relations and targeted client events. Koopmans are a commercial property firm with a niche in asset management – their clients are savvy investors who are happy with the returns they see from property, especially when bank interest rates are so low. I’m keen to let other people know that there’s more to do with their money these days than just hope their mutual fund manager can ride out the slump.